The concept of COPI (Contextual Online Presence Index)

An indicator of the context-specific online presence of a website quantified based on the probability of visiting for particular words within a business category on a search engine. That is, a user-centric index of how well a website is performing in the given business domain.

Determining factors of P:
Search engine keyword rank
The number of articles, files, images, and others online
The quality of title, description, meta tags
Preference and search settings of search engine users
User intent
Bounce Rate

Application of COPI:
Quantification of online exposure and efficiency
Keyword and the web coverage
Contextual Content Marketing
Competitive analysis
Combining metrics
Theory building and testing for black boxes
Optimizing organic keywords

Defined by MNCS KOREA